Hi I'm Kelvin Edewor
With 8+ years of experience in User Experience (UX) Design, User Research, and Digital Strategy, I specialize in creating intuitive, accessible, and high-impact digital experiences that drive user engagement and business success. As a UX Architect at the City of Calgary, I lead end-to-end UX strategy, research, and design execution for large-scale digital transformation projects that enhance public services and improve citizen experiences.
Why choose me?
I design with intention and think like a user. With a strong foundation in UX, branding, CMS, and behavioral design, I create experiences that feel intuitive, look polished, and drive real results. Whether it’s shaping user journeys or aligning design with business goals, I bring strategy, creativity, and a human touch to every project. Let’s build something your users will love—and your team will be proud of.
Coachable
I welcome feedback and thrive in growth-minded environments. I’m always learning, evolving, and open to new perspectives that sharpen my practice and strengthen the team.
Collaborative
Design is a team sport, and I’m all in. I love working with developers, content writers, stakeholders, and other designers to turn great ideas into better outcomes.
Committed
I bring dedication to every project—focused on delivering real impact, not just checking boxes. I follow through, stay curious, and always aim for meaningful results.
Competent
With 15+ years in digital design, branding, and UX, I bring a deep, cross-disciplinary toolkit to solve complex problems with clarity and creativity.
Data-Driven Designer
I balance intuition with evidence by leveraging user research, service blueprinting, and performance data to inform smart, scalable design decisions.
Good Character
Integrity is non-negotiable. I lead with empathy, take ownership of my work, and consistently do what’s right for users, teams, and the people we design for.
Respectful
I create space for diverse voices and perspectives, listening first and collaborating with humility and professionalism across roles and disciplines.
Positive Energy
I bring enthusiasm, optimism, and a can-do attitude into every room. I believe that a positive mindset lifts teams, fuels creativity, and helps solve challenges with confidence and joy.
I'm certified by:
UX Design tools
UX Skills
Blogs & Insights
My blog shares practical insights and real-world strategies that support UX designers and service design professionals. It’s a useful resource for those working in civic and public sector contexts, offering actionable guidance and lessons learned from complex, user-centred projects.
Ai Should Not Be a Replacement Technology But Should Be an Assistive One
AI Should Not Be a Replacement Technology But Should Be an Assistive One In over a decade of designing for...